See also: The 1967 National Football League Championship Game was the 35th, played on December 31 at in. It determined the NFL's champion, which met the 's champion in, then formally referred to as the second AFL-NFL World Championship Game.

The (9-5), champions of the Eastern Conference, traveled north to meet the Western champion (9–4–1), the two-time. It was a rematch of the, and pitted two future head coaches against each other, for the Cowboys and for the Packers. Because of the adverse conditions in which the game was played, the rivalry between the two teams, and the game's dramatic climax, it has been immortalized as the Ice Bowl and is considered one of the. E Howard Watch Company. Main article: In the first round of the four-team, the Cowboys met the champions, the (9–5) for the Eastern Conference title. In the Western Conference, the Packers hosted the (11–1–2), the champions (with the league's best record). The of the Coastal Division were also 11–1–2, but lost the tiebreaker to the Rams and were excluded from the postseason.

Winning Is A Habit: Vince Lombardi on Winning, Success, and the Pursuit of Excellence [Ed Gary George] on Amazon.com. Winning Is a Habit captures the charisma of the legend whose no-loss attitude in football was also his attitude in life. Get your Kindle here, or download a FREE Kindle Reading App. Feb 29, 2016. The players were eager to advance their game to the next level and start working on the details that would help them win a championship. Their coach, Vince Lombardi, had a different idea. “This is a football.” In his best-selling book, When Pride Still Mattered: A Life Of Vince Lombardi, author David.

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At the, in a spectacular game by, the Cowboys obliterated the Browns 52–17. In the week prior to the Rams game, the fire-brand Lombardi inspired his team all week with a rendition of Run to Win letter to the and, in what Bart Starr would later say was Lombardi's most rousing pre-game speech, [ ] incited his team to a 28–7 victory over the Rams. The home field for the NFL Championship alternated between the two conferences; even-numbered years were hosted by the Eastern and odd-numbered by the Western. Starting with the season, playoff sites were determined by regular season record, rather than a rotational basis.

Buildup [ ] The 1967 game was a rematch of the previous season's, played in Dallas on January 1, 1967. More than two years after football had become the most popular televised sport in the nation, this game featured a match up that all of America hoped for in the NFL Championship. Landry's and Lombardi's paths crossed in 1954 with the New York Giants when Lombardi became the offensive coordinator and Landry, the left cornerback for the Giants, took on the added role of defensive coordinator.

Landry was the best defensive mind of his era and Lombardi was the best offensive coach of his era. From a personality standpoint, Landry and Lombardi were the antithesis of each other. Lombardi was a vociferously demanding coach who would respond with the greatest elation to success and tremendous sadness to the slightest setback. [ ] Landry was stoic and calm in even the most tense situations.

[ ] The Vegas betting line listed the Packers as 6 1/2 point favorites. The Cowboys would employ their vaunted ', a nickname given to the defensive unit by a Dallas journalist [ ] because it had been successful at making.